The brief was simple: make people emotionally engage with recycling.
The vast majority of people know the ethical reasons to recycle, but rubbish is still sent to landfill. We were tasked with making people act who wouldn’t normally care.

The film has over 1.5 million views, has won multiple industry awards (including IVCA ‘Best Viral’), is a Vimeo ‘Staff Pick’ and has been promoted by the United Nations.
The film is used in a variety of educational environments, from schools to children’s workshops, to teach the art of storytelling.