Dave and Jono are two friends trying to make a film about a drunk and his dog, but they soon realize that not everyone wants to see their concept. After a series of fruitless pitches, they decide to tackle their film alone. As Jono struggles with taking on his identity as a director, Dave succumbs to the dark side of the film's lead role. In this satirical tale of a strange and disastrous foray into the film industry, Dave and Jono are prompted to figure out who they truly are—and the truth about what the film industry can do to someone.